Leadership in Research
Design Research Lead, IDEO
As a Design Lead and Design Researcher at IDEO, Ovetta works to amplify the voice of people while inspiring design. Following her passion for people, data and design, she focuses on the intersectionality of humanity and technology including artificial intelligence, mixed reality, and IoT products and services. She works to design future technology that’s not only human-centered but prioritizes human needs. She does this with teams at IDEO by cultivating design research's partnership with data science and machine learning to produce incredible, human-centered design.Prior to IDEO, she was UX researcher for five years and a journalist for about 20 years both for daily newspapers and international humanitarian organizations. She’s interviewed, lived and worked with people on six continents learning about humanity in a diverse and multicultural way.She has her M.S. in Computer Science, specializing in human-computer interaction, from DePaul University. An adjunct professor at DePaul, Ovetta teaches young designers about their impact on people, places, societies, and communities as well as how to be inclusive and equitable during the design process.