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Headshot of Vanessa Wiegel. She has a light skin tone, long wavy brown hair, and is wearing a bright blue shirt.
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A Roomba for all Countries: How User Research Can Shape the Industrial Design of Physical Products

How do you design in-home products that appeal to a global audience? Interior design styles and personal preferences vary. There are cultural factors at play with product colors and finishes. In this talk, Vanessa Wiegel shares how her team conducts industrial design research to determine iRobot’s global CMF strategy (i.e. colors, materials, finishes). By sharing the methodology and best practices she has developed over the past 3 years, Vanessa hopes researchers will feel empowered to conduct this rarely discussed, but important, form of research.

Thursday, February 25, 2021
2:10 pm-2:45 pm
35:00 Minutes
3 ways to Strengthen Research Influence and Impact3 ways to Strengthen Research Influence and ImpactStaff UX Design Researcher
Align Your Career To Your IkigaiAlign Your Career To Your IkigaiSenior Design Researcher
Headshot of Vanessa Wiegel. She has a light skin tone, long wavy brown hair, and is wearing a bright blue shirt.
Senior Manager of Design Research
iRobot